PANDEMONIUM TYPE
We are an independent studio specializing in custom typefaces for brands that see typography as a fundamental element of their visual expression and identity. We create projects that cross the boundaries between design, art, and technology, driven by a belief in the intersection of research, experimentation, and technical precision.
Each project begins with manual drawing, the starting point for a process of exploration that unfolds into unique typefaces capable of expressing both personality and consistency across all brand touchpoints. Beyond commissioned projects, we develop research, retail typefaces, and experimental works that explore the intersections between language, technology, and expression.
For us, type design is above all a field of invention and sensitivity, where the form of each letter reflects culture, behavior, and values.
Leopoldo Leal é type designer, fundador da Pandemonium Type e professor de Tipografia e Identidade Visual. Doutor em Design pela FAUUSP e especialista em Desenho Tipográfico pelo Type West (Letterform Archive), Plantin Institute of Typography e em Comunicação e Artes pelo Senac.
Author of Processo de criação em Design Gráfico: Pandemonium (The Creative Process in Graphic Design: Pandemonium), finalist for the 2021 Jabuti Award and based on his PhD dissertation, which received first place at Museu da Casa Brasileira (2019), Type Directors Club (2020), Brasil Design Award (2020), and LAD Awards (2021).
With over 20 years of experience, he has worked with several renowned agencies, including Landor, Pharus Design, Interbrand, FutureBrand, and GAD’Branding. He currently leads Pandemonium Type, focusing on the creation of custom typefaces for clients such as Guaraná Antarctica, Matte Leão, Casa Bauducco, and Power, while also developing experimental and self-initiated typefaces.